Welcome to Stratton Global.
Stratton Global is a full-service communications and public affairs firm, committed to meeting clients' needs with efficiency and enthusiasm.
Today, it’s more important than ever to connect with your company's internal and external stakeholders on the issues that are important to them.
Stratton Global is here to help you identify these areas of importance to inform the development and execution of your company’s public relations strategy.
Who I Am
Emily Sunderland
My Background
After seven years of experience at public relations firms, government agencies and corporations, I have decided to set out on my own as a freelance public relations and communications consultant. I have extensive experience in the energy and industrials sectors, and broad experience across healthcare, non-profit, government, healthcare and aerospace industries. Being well-versed in content creation across a medley of platforms, as well as using insight and analytics to evaluate this content on its performance, I aim to be your trusted public relations and communications adviser. This allows me to quickly dive into technical topics and leverage resources available, such as subject matter experts, to better understand these topics and what content is important to telling your company’s story to key audiences.
My Philosophy and Strengths
I am passionate about people. Throughout my experience, I've found one strength has played a significant role in my career - relationship-building.
People can be a company's biggest asset, but also its biggest risk. Therefore, I have spent my career building relationships with people inside my companies, stakeholders of my companies and even random people on the street or airplane. This has translated into being able to help my clients truly understand how to communicate with their key audiences.
Previous clients have noted that my strengths include an “unparalleled commitment to meeting client needs,” “solid ownership from start-to-finish,” a “strategic mindset” and an “incredible ability to collaborate.” I believe it is essential to connect and build relationships with people. I can help you answer the tough questions, brainstorm new tactics, analyze how your current tactics are performing and bring passion and energy throughout the process.
I would love to learn more about the challenges your company is facing, and discuss how I might be able to help. Please contact me at esunderland@stratton-global.com.
Areas of Expertise
Stratton Global has a wide range of expertise and experience, including public relations strategy development, crisis communications, content creation, community investment and media monitoring (among other activities).
We are here to help you with your top-of-mind issues where you value outside support. Please contact us to tailor an offering that best meets your needs, timing and budget.
Public Relations and Reputation Management
Our bread and butter. Whether it’s understanding industry trends and developing content to position your company as a thought leader in the space or brainstorming an entire public relations plan to meet overall business objectives or project needs, Stratton Global can be your partner and expert through it all. We are passionate about finding the right communications mediums that work for your company and identifying the right audiences who need to hear it.
Copywriting and Editing
Due to a lack of bandwidth or lack of writing expertise, sometimes you may need an extra hand to create copy. This could be an executive’s speech, an award nomination, an internal email, website content or a slew of other text. On a per project basis or as a part of an existing larger project, Stratton Global is here to help you flesh out solid content in the voice of your company. We are also able to edit existing copy or help your subject matter experts or executives, who may not be writing experts, to edit and analyze copy to ensure they are producing top-quality materials.
Social Media Content and Monitoring
For many companies, especially when just starting out, social media can be a daunting tool. From the development of social media accounts and strategies to monitoring and analytics, Stratton Global can support your company's digital communications goals.
Community Investment and Corporate Social Responsibility
Demonstrating to communities that your company is a good steward and corporate citizen will win you projects and minimize social risk. A comprehensive community investment strategy and program will provide shared value for the communities in which you live, work and operate, as well as your shareholders, investors and employees. Stratton Global takes a data-driven approach to help you identify the communities, organizations and programs in which you should be investing and will help you tell these stories.
Contact Me
Whether you are a small to medium organization that would like to outsource public relations and communications, or a larger organization needing an extra set of hands or an external perspective, Stratton Global is ready to help meet your ever-changing public relations and communications needs.
Please reach out via this form or esunderland@stratton-global.com for more information.
